Limoceramics, a Valencian editor that designs and produces pottery objects. Created by two industrial designers that believe in combining the craft tradition of the Valencian pottery with an innovative design. The value of the brand is the simple design, where the ceramic material is the subject, and many times combined with other noble materials such as leather.
How and when did you decide to work professionally in designer pottery?
A few years ago we started to become interested in pottery as a work material and we started our training in the subject. In this way, the idea of applying our own knowledge of product design to pottery production came up.
Limoceramics started 2 years ago and nowadays we combine our activity with the design orders that we get in the studio.
Could you explain which techniques do you use and what do they consist of?
We work with various materials, especially white pottery, which we combine with others, such as leather and that we knead to shape the final piece.
Our work starts with the production of a briefing for the creation of each product, once this part has been defined we move on the product design stage. After that comes the prototypes, tests, and the original model. From that point on starts the production of the pottery pieces through collage with moulds, hours of drying, handling and cooking. The first one for the sponge cake, the second one for the enamel and in the case of the illustrated pieces, a third cooking to cast the images in the glaze.
Your works received international attention since the beginning and they can already be found in art centres and first-class museums such as the Thyssen, in Madrid. Are they the new framework for exhibiting contemporary pottery now that traditional trade has withdrawn a bit?
The typology of shops where our works are being sold is very diverse, but it is true that since the beginning there has been an interest from museum shops or galleries, usually visited by people with a special interest on art or on graphic work. Nowadays we have our works in galleries and museums of Madrid, Barcelona, Valencia, Vienna, Paris, Toulouse, Nantes, amongst others.
Your products alternate minimalism and functionality in the raw material with customizations in leather to configure a universe of objects filled with visual metaphors. What is your source of inspiration?
We have always been interested in the craftsmanship trades because of their singularity and the value they provide against the industrial, also as designers we have our own judgement, where simple lines prevail. There are many craftsmanship businesses that are innovating and making very interesting pieces. We aspire to become part of this group of businesses that are making these new proposals.
You keep a constant renewal of objects and collections in the catalogue of Limoceramics. What are you working on at the moment?
We are working on new designs and studying the incorporation of new materials and processes.
Since the beginning of the firm you believed in a line of custom-made products by various artists and illustrators that print their personal signature into a series of limited pieces. Is this a way of differentiating yourself from others or a way of feeding back from others artistically?
The truth is that the collaborations came up because of a personal interest and because of our admiration for the work of many illustrators and artists.
How do you see the future of craftsmanship in the Valencian Community?
There are many kinds of craftsmanship, and each has a very differentiated market. Luxury craftsmanship, folk, contemporary… this last one, which requires a mix of tradition and innovation, is the one that we feel more identified with and we think that it has a future ahead through differentiation.
New technologies have made easier the access to the global market of craftsmanship products, although it still seems that there is no massive response from the buyer. What do you think is the cause of this?
As you well say, despite the fact that the production of (the) craftsmen is local, we live in a global market and that is the mentality we must have. Nowadays we can buy products from almost anywhere in the world, and this also makes the competition and the expectation levels to be higher.